Gramicci & Merrell Moab 2 Siren
Founded within a year of each other – Merrell in 1981 and Gramicci in 1982 – both brands
helped shape the outdoor industry in lasting ways. Gramicci, born from Yosemite’s climbing counterculture, revolutionized apparel with movement-first innovations like the gusseted short and webbing belt, later embraced from California to Tokyo. Merrell has long championed the simple power of being outside, with the Moab becoming the world’s best- selling hiking boot and a true symbol for explorers everywhere. This collaboration honors both legacies while redefining what outdoor culture means today.
